News & Commentary

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Birk Creative Wins Fast Company 2021 Innovation by Design Awards
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Birk Creative Wins Fast Company 2021 Innovation by Design Awards

In the summer of 2020, JinJa Birkenbeuel got the assignment of a lifetime: Advocate Health Care, the largest healthcare system in Illinois, wanted her agency Birk Creative to develop a public-health campaign to educate Black and Latinx residents about COVID-19. The disease was raging in Illinois, and communities of color were especially hit hard. Birkenbeuel and her team knew they couldn’t just make a clever poster and call it a day.

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JinJa Birkenbeuel in Fast Company Magazine: Want to succeed in design and business? Support women.
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JinJa Birkenbeuel in Fast Company Magazine: Want to succeed in design and business? Support women.

JinJa Birkenbeuel is CEO of the branding agency Birk Creative, founder of The Honest Field Guide podcast, a songwriter in the band Utah Carol, and a business coach for underrepresented businesses, especially women-owned businesses. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant women in the design industry.

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Conversation with Chan Podcast Featuring JinJa Birkenbeuel
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Conversation with Chan Podcast Featuring JinJa Birkenbeuel

Conversations revolving around entrepreneurship, business tips and more. Featuring interviews with various guests like JinJa Birkenbeuel, CEO, Birk Creative, who are seasoned and novice to entrepreneurship who will share their views, lessons learned, trials, failures and success.

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JinJa Birkenbeuel’s Brand Makeover strategy
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JinJa Birkenbeuel’s Brand Makeover strategy

Birk Creative CEO JinJa Birkenbeuel provides strategies for small business owners in Medium. Survey your customers. Ask them how they feel about your brand or products. What has been their experience? Would they like to see something change? Know that your customers are usually right and check your ego when you get feedback. If a customer is willing to talk, be grateful that they are taking precious time to engage with you at all.

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Interview with JinJa BIrkenbeuel in Sheen Magazine
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Interview with JinJa BIrkenbeuel in Sheen Magazine

Along with being a mother of three, Chicago-based JinJa Birkenbeuel boasts over 20 years of experience in enterprise brand strategy, creative development of mid to large-sized organizations, the establishment of visual identity systems and research, the development and execution of customer, and talent acquisition strategies.

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Guitar Girl Magazine Feature: HONEST FIELD GUIDE PODCAST
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Guitar Girl Magazine Feature: HONEST FIELD GUIDE PODCAST

The Honest Field Guide™ features authentic conversations with diverse industry experts that aren’t always easy but are always real.

Change is not born from silence. The business world is not immune to the racism, misogyny, fear of imperfection, impostor syndrome, conformity, and withholding of access, information and resources, as seen in so many other aspects of life. We know these evils are cultivated in business at scale, yet most of us talk about them quietly, never out loud or in public. We stay silent, complicit. Blindfolds and earmuffs of society, meet JinJa Birkenbeuel, the fearless host of The Honest Field Guide™ podcast.

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