JinJa Birkenbeuel on the PR PACE Podcast: The Importance of Branding + Marketing Before PR Efforts Begin
“If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers. This week, marketing + branding expert Jinja Birkenbeuel joins the podcast to discuss why, without marketing + branding efforts in place, PR outreach will likely not be effective.”