Thriving in 2021 by Creating the Right Visual Identity for Your Brand with Birk Creative’s JinJa Birkenbeuel

PR 360 Podcast with Brett Deister, featuring JinJa Birkenbeuel, CEO Birk Creative

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.

JinJa Birkenbeuel on the PR 360 Podcast hosted by Brett Deister, Global Results Communications.

We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.

Show Notes

·      [04:41] Are you a coffee or tea drinker?                

·      [06:17] What challenges did businesses face in 2020?          

·      [10:19] Are we in a more exclusively digital world?

·      [12:38] Should businesses create guidelines for their visual identity?      

·      [19:05] Has it changed where PR pros are creating all digital collateral?

·      [24:00] What do brands and PR pros miss from a multi-brand strategy?

·      [25:58] What do you look for when you’re hiring a PR pro?

·      [27:08] Will we see a shift in more brands starting or being guests on podcasts?

·      [32:02] Should PR pros become a producer of audio or video content?

·      [34:25] How important is it for digital transformation in 2021?

·      [36:56] 2021 is the sequel of 2020?

·      [39:34] What is one person you would like to interview on your podcast?

·      [41:18] Final thoughts