Wells Street Companies
Creating a timeless visual system that could be consistently applied across real-estate properties.
The client, a real estate company, needed a strong, locally-rooted brand identity that would resonate with its Chicago origins. The challenge was to create a timeless visual system that could be consistently applied across their properties, starting from their first office on the historic Wells Street. The new identity had to be more than just a logo; it needed to be an architectural element that spoke to the company's deep connection to the city's real estate landscape.
The Result
We developed a distinctive brand identity centered around the iconic visual language of a classic Chicago street sign. This concept provided an immediate, recognizable connection to the city and the company's foundational location. The resulting design is a versatile, graphic system that is now integrated into the architecture and signage of their buildings throughout Chicago, creating a cohesive and memorable presence that reinforces their local expertise and heritage.