Amnesty International
Deepening supporter engagement for Amnesty International's Interfaith Network through culturally resonant materials and a personal connection to prisoners of war.
Amnesty International sought to strengthen its engagement with its Interfaith Network for Human Rights by developing a series of creative, branded materials. The primary goal was to create a compelling call to action that resonated with a diverse audience, specifically around key religious and cultural observances, while also providing a tangible, personal way for supporters to connect with and offer hope to prisoners of war globally.
We developed a comprehensive creative package that included a branded newsletter action series and a powerful call-to-action poster, all designed to celebrate the Interfaith Network for Human Rights. The series was strategically timed to coincide with observances like Diwali, Passover, and Ramadan, ensuring cultural relevance and maximum impact. Furthermore, we designed a set of "unmarked" postcards. This simple yet profound deliverable allowed people worldwide to write personal notes of hope, which could then be mailed to prisoners of war, fostering a direct, human connection and reinforcing Amnesty International's mission of solidarity.
The Deliverables
Branded newsletter action series for key religious observances Diwali, Passover and Ramadan.
Call-to-action poster for the Interfaith Network for Human Rights.
Set of "unmarked" postcards for supporters to write notes of hope to prisoners of war.
Visual assets for digital and print distribution.