What is Social Media Content Strategy?
Birk Creative’s Social Media Strategy Services Help Brands Get Back to Business
After a year of isolation, social media became an essential source of communication, not just for personal connection but professional services too. For many businesses though, built on interpersonal relationships and an old-school brick n mortar model, the wild wild west of social media can be a daunting feat. For Birk Creative CEO JinJa Birkenbeuel, she frames the hesitation as a missed opportunity for revenue and retention and is committed to help business owners strategize their social success. “Small business owners often have difficulty being the face of their brand. They’re so busy in the business that they don’t look up. But the most successful businesses are led by confident people who want to share what they know and can find the path to a personal conversation with their customers.” Your social media strategy is a blueprint for your business’s social channels, answering what, when, why and how your content lives. At Birk Creative, a social media strategy goes far deeper than hashtags and likes, it’s a detailed multi-channel plan that ensures every social-facing appearance of your business remains on brand and aligned with your brand DNA. It’s a blend of ideas, purpose and pathways to grow your business, expand your reach and achieve your goals. It can be a challenging road though, but Birk Creative strives to guide small businesses through scaling their social media, offering:
Social Media/Ad strategy
Social Media Marketing
Custom Content Creation
Visual Identity
Branding
Social Media Planning
Digital Campaigns
Digital Mindset Training
Copywriting
Our passion for Small Business Social Strategy is so anchored in our values that Google tapped Birk Creative to be a collaborating architect of its Accelerate with Google Platform in 2015. Due to the positive impact of the program on small historically underserved businesses across the US, the program was acquired in 2017 by Grow With Google to become the Grow With Google Digital Coaches program. Through this expansive partnership, we helped build a national network of industry leaders to provide digital skills training and coaching to help Black and Latinx small businesses reach new customers, thrive online, and grow. As the internet’s go-to service destination and owner of YouTube and key performance analytics, the more Google savvy a business is, the stronger it’s social media reach will be. Through the GDC initiative, JinJa acts as the Chicago Coach offering digital skills workshops, hands-on coaching on various topics like social media strategy, and more, creating space for like-minded entrepreneurs and local businesses to glean, gather and grow.
When Birk Creative was tapped by the CPASS Foundation tapped Birk Creative as its foundational branding partner, we helped the educational organization expand its digital footprint and visibility by developing a web interface, digital platform and extensive social media channels from scratch. CPASS provides underrepresented students access and advocacy to professional industry mentors, and other STEM-related resources to thrive. And as a youth-centric organization, social media is an essential tool for engaging its digitally-motivated audience and potential investors. To raise visibility for such an impactful youth-centric program, we needed to develop goals-driven content that was as inspiring as it was informative. Our strategy started with designing CPASS’s branding and visual identity, from which we designed social media assets for LinkedIn, Instagram, Facebook, Twitter and YouTube. Expanding CPASS’s mission across a multi-channel strategy, we developed an IG Live series of “STEM Stories” interviewing STEM influencers to inspire the STEM leaders of tomorrow, a Facebook channel and support group for STEM parents, and a robust Youtube Channel with industry leader messaging. The CPASS Foundation now has a vibrant platform and user-friendly resources for the marginalized STEM leaders of tomorrow. CPASS was acquired by Rush Mini Med School, and continues to generate significant engagement through social media, radio and the press.
Proving the power of social media, Birk Creative’s impact-driven strategy proved indispensable in our partnership with Advocate Healthcare. As the State of Illinois’s largest healthcare provider, Advocate hired Birk Creative to build social media visibility for their COVID public awareness campaign, targeting underserved communities to instill trust in the healthcare system and provide support in unprecedented times. Meeting the cultural complexities of our audience required a strong social media strategy, we had to create confidence through common ground. Expanding our slogan: “We Got You,” or “Estamos Contigo,” in Spanish, with this snackable, shareable messaging we closed the communication gap with a universally translatable visual language for people across multiple social/digital channels. This campaign was a testament to our adaptive strategy capabilities, constantly pivoting in real time: from early COVID myths and contagion questions; to a Mask Up campaign; and a large-scale vaccination adoption campaign transforming to “Go get yours.” Beyond the project’s social media success, this rewarding partnership helped in saving lives as Illinois residents hit 70% full vaccination as of June 30.
From strategy and copywriting to planning and social collateral, we envision a client’s social media through a comprehensive and collaborative approach to best reflect the essence of the company’s values. Contact JinJa Birkenbeuel at hello@birkcreative.com when you need a full-service creative agency to design your social media strategy.
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JinJa Birkenbeuel is a writer, podcaster, creative, brand strategist, professional speaker and entrepreneur. Featured in Fast Company, and again in Fast Company as well as Forbes, she is the CEO of Birk Creative and digital coach and trainer for thought leaders, entrepreneurs and small business owners. She loves sharing what she knows with non-celebrity business owners and leaders who are killing it in the marketplace by engaging in vibrant conversations on her podcast platform The Honest Field Guide(tm). Listen in on your favorite podcast platform like Apple, Spotify and Google Podcasts.
About Birk Creative
Birk Creative works with businesses as a plug-and-play brand strategy team or as a complement to existing creative and marketing capabilities. We deliver wraparound services across all advertising and marketing activities: Visual identity, branding, brand messaging, custom content creation, podcast/video/radio production, social media marketing, employee thought leadership training and development, and digital advertising.
Our in-house team and remote network include brand strategists, copywriters, social media marketers, podcast producers, book and publication publishers, graphic designers and web developers, illustrators, media buyers and a 10-person remote team.
We are a Grow With Google Certified Partner and are Google Ads Certified.
Subscribe to our podcast, The Honest Field Guide https://podcasts.apple.com/us/podcast/the-honest-field-guide/id1406059045